Tuesday, July 29, 2008

Smart Town Cards


On my birthday I decided to grab a sandwich at my favorite sub shop, Jimmy Johns. Upon arrival, the manager asked me if I had registered my "Smartown Card” yet. I replied,” no" and he suggested registering soon because they were giving away a $100 credit for one lucky winner as part of downtown Winona’s,"Crazy Days". I registered online, and learned that the Smartown Card is a very groovy concept. You simply swipe your card at your favorite businesses that honor the card with your purchase and a % of that purchase goes back onto you Smartcard, and a % goes to the non-profit organization of your choice. Good stuff. Anyways I got a call last week, saying that I had won, and that they wanted my picture for the Winona Daily News. I went to Jimmy Johns and this big check was waiting in the entryway for me. I loved it, who doesn’t want free money? Now I can use this credit for anything from sandwiches, to bikes, to beer, to gas. Many businesses in Winona have the cards at their counter and they’re free so just ask whoever is working for one. I know for a fact that Jimmy Johns has them, Sooo…start swiping if you haven’t already. I think as of right now the Smartown Card is only in Minnesota, but hopefully it’ll come to Wisconsin. When selecting your nonprofit organization, I would suggest the Winona Humane Society because they have so many nice kitties! For more info check out, http://www.smarttownalliance.com/

Thursday, July 24, 2008

Can we push a car?

What is Danny talking about now? Of course we cannot push cars. Well, maybe Andy J., as his arms can with out a doubt, be compared to those of the the Hulk, Bruce Willis (in Die Hard 1,2, 3 - but not 4) and Mr. T. Rather, what I am really talking about comes from Chapter 7 of 'The Wizard of Ads.'

In this chapter the author compares pushing a car to launching a new ad campaign. It takes work, effort and time. However, the instant you begin to feel any kind of momentum, the car takes off cruising down the road and the client, begins to hear the phone ring. Start-up campaigns take work - a lot of it. Solid strategy, intuitive creative and thoughtful research come with a price. The price of momentum. There is no looking back when you begin to push that car. Quitting mid-way is not an option - staying the course and trusting your strength of strategy, creative and research will hopefully, result in success.

I thought this was an interesting read, especially as we begin to push a few cars this quarter.

Wednesday, July 16, 2008

PC/Window XP/Vista/Internet Explorer…. User

Greetings All!
Much like Daren’s Dance Groves, I will break this down so you don’t have to. In order to view our amazing media such as videos, and radio spots, all you have to do is install QuickTime (a free and awesome Application/Internet Plug-in for your web browser). If you’re going through our work and there is a black box prompting you to install QuickTime, (for example: if you’re looking through Merchants Bank) simply click that link in the black box and it will take you to the Apple website. Click free download and run the install. Quit Internet Explorer after the install, and re-launch our site. Everything should work smoothly.
If you don’t see the flash animation on the homepage of our site, it will prompt you to install it. That process is rather instantaneous. Again this is free, and as cool as Fonzie's motorcycle jacket.
Apple users? If you’re as proud of your machine as I am, you probably already know that you don’t need to do any of this stuff. Simply run Safari, or whatever web browser you love, grab the popcorn, and enjoy.
Because we’re all about that business Patna…or more so, growing your business, feel free to shoot me an email andyj@harvestmoonads.com, if you have any additional questions.
Cheers troops, stay frosty,
Andy Jorde

Monday, July 14, 2008

Harvest Moon Team Building Day

On our sailboat trip, such a nice family photo